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电视业的快速发展和受众市场的瞬息变化使得电视频道专业化成为必然。但在欣喜之余,我们看到,专业化频道在蓬勃发展的背后也隐藏了诸多的问题,造成这些现象的主要原因是缺乏对受众的实际调查和细致的分析。因此,在电视频道专业化变革的进程中,专业化频道的发展急需摸清电视的消费主体——广大电视受众的需求变化的特点和走势,掌握他们的心理需求、态度、兴趣、审美体验以及认识和评价等,探求专业化频道的发展趋势。
The rapid development of the television industry and the rapid changes in the audience’s market have made TV channel specialization a necessity. However, we are delighted to see that there are also many hidden problems behind the flourishing development of professional channels. The main reason for these phenomena is the lack of actual investigation and careful analysis of audiences. Therefore, in the process of specialization of TV channels, the development of specialized channels urgently needs to find out the characteristics and trends of the changing consumer demand for television, the psychological needs, attitudes, interests, aesthetic experiences of television consumers and Understanding and evaluation, to explore the development trend of specialized channels.