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广告媒体业注重复合型人才某猎头总裁表示,从去年底开始一个很突出的变化是,媒体广告行业开始大规模使用猎头服务,包括客户总监、媒体策划等职位的高级人才都是这个行业急于猎取的对象。具体说来,从事媒体广告行业的人才应该成为“创意+外语”的广告人和“网络+专才”的媒体人。媒体人才现在最需要的不仅仅只是拥有新闻专业知识,同时需要掌握另外一门学科基本知识的复合型专业人才。此外规模较大的民营企业,也加快了网罗此类人才的步伐。
Advertising media industry focus on compound talent A head executive said that from the end of last year a very prominent change is that the media advertising industry began large-scale use of headhunting services, including chief accountant, media planning and other positions of senior personnel are the industry rush to hunt Object. Specifically, those engaged in the media advertising industry should become “creative + foreign language” advertisers and “network + professionals” media people. The media professionals now need more than just news professionals, but also complex professionals who need to master the fundamentals of another discipline. In addition, large-scale private enterprises also accelerated the pace of recruiting such talents.