建立社会主义市场经济,是我国经济体制改革的目标。在这新旧体制的转换中,全国两千多种报纸,都不可避免地遇到了改革浪潮的冲击,面临着越来越多的挑战和竞争。这种挑战和竞争不仅仅表现在报界同行,还表现在书刊、音像、广播、电视等新闻媒介的各个方面。报业界经过近十几年的迅猛发展以后,正在经历一个重大转折,即从规模数量为主要特征向以优质高效为主要特征的转变,这是一个历史性的阶段性的转移。随着人们物质生活水平的不 Establishing a socialist market economy is the goal of China’s economic restructuring. In the transformation of the old system and the new one, over 2,000 newspapers across the country inevitably encounter the impact of the wave of reform and are facing more and more challenges and competition. Such challenges and competition are not only manifested in the newspaper industry, but also in all aspects of the media, including books, audio-video, radio and television. After nearly a decade of rapid development, the newspaper industry is undergoing a major turning point, that is, a shift from the scale of quantity to the feature of high quality and efficiency as the main feature. This is a historic phase shift. With people’s material standard of living is not