简明化策略商标的作用在于加强对消费者的刺激,促进条件反射、使消费者进人对商品的认识过程。现代商标不但是消费者辨认商品或劳务的工具之一,也是提高商业广告效果的普遍手段之一。因此,必须用简洁明了、易于拼读和发音的语言,单纯醒目、易于理解和记忆的图案,鲜明有力、易于识别和确认的特征,去组成商标所表示的各种意象和集合体,给人以强烈、欣悦的感觉,才能使消费者在短暂的视听时间内,比较准确地接收商标所传递的有关信息,在脑海中留下清晰的印象。如李宁运动服装有限公司,其商标设计以“人”为定位,创造出飘逸动感的标志,象征着运动、跨越、腾飞的美的形象;日木原东京通信工业株式会社的“SONY”(索尼)商标,不含任何意思,不犯任何忌讳,简单易写,易读易记,正是靠这个商标,SONY战胜了许多对手,赚取了巨额财富。弛名品牌的设计,无不突出了简明化的特点 Concise strategy The role of trademarks is to strengthen the stimulation of consumers and promote the reflection of conditions, so that consumers into the understanding of the process of goods. Modern trademarks are not only one of the tools used by consumers to identify goods or services, but also one of the common means of improving the effectiveness of commercial advertising. Therefore, it is necessary to compose the various images and assemblies represented by the trademark in the language that is concise, easy to spell and phonetic, simple and eye-catching, easy to understand and remember, vivid, easy to identify and confirm, With a strong, pleasing feeling, consumers can make a clear impression on their mind when they receive the relevant information passed by the trademark more accurately during the short viewing period. Such as Li Ning Sportswear Co., Ltd., its trademark design to “people ” for the positioning, to create a symbol of elegant movement, a symbol of movement, leaping, takeoff the image of the United States; Japan’s original Tokyo Telecommunications Industry Co., Ltd. “SONY” (Sony) trademark, does not contain any meaning, do not make any taboo, easy to write, easy to read and easy to remember, it is by this trademark, SONY defeated many opponents, earned a huge fortune. Relaxed brand design, all highlight the concise features