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自从Yahoo弄了个门户站点,靠网络广告赢利之后,中国的网络公司也瞄上了全球庞大的广告支出这块肥肉。但这只是网络公司的一厢情愿,能否如愿,还要看厂商和受众买不买网络广告的帐。我感觉去年网络广告在中国反响不大,除了网民人数较少这一原因,恐怕也与网络广告刚刚出现,从业人员缺乏经验,广告形式缺乏创意,没有充分发挥网络广告的优势有关。
Since Yahoo got a web portal to profit from online advertising, Chinese Internet companies are also targeting the world’s huge advertising budget. But this is only wishful thinking of Internet companies, can do so, but also depends on manufacturers and the audience buy buy online advertising account. Last year, I feel that online advertising in China did not respond much. Apart from the small number of netizens, I am afraid that it has also been related to the emergence of online advertisements, the lack of experience among practitioners, the lack of creativity in advertising forms, and the inadequate use of online advertising.