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由于数字技术、交互式媒介和互联网的发展,标志的设计形式发生了很大变化。无论是从设计理念还是应用拓展上说,都已经逐渐打破了传统意义上对标志设计的理解,不再是平面化、二维化的独立图形,技术的成熟和媒体的发展使动态标志应运而生,它将各种表现形式融合、交互在一起,成为一个涵盖多种形态的综合体。它在传递信息方面形成双向交流循环,实现人对信息的主动选择和控制,最终达到对信息的识别和高效传播。
Due to the development of digital technology, interactive media and Internet, the design style of the logo has undergone great changes. No matter from the design concept or the application development, it has gradually broken the traditional sense of the logo design, is no longer flat, two-dimensional independent graphics, technology maturity and the development of the media should be carried out by the dynamic sign Students, it is a fusion of various forms of expression, interact together to become a multi-form of the complex. It forms a two-way exchange circulation in the transmission of information, realizes the people’s active choice and control of information, and finally achieves the recognition and efficient dissemination of information.