消费品价格下降、制造成本上升以及企业合并等因素迫使大大小小企业走上全球化发展道路。灵活、快速和创新是中等规模企业赖以生存和发展的优势。如今,它们越来越依赖技术创新以期在全球化进程中谋得一席之地。位于纽约的美国国际商业委员会市场发展总监艾比·夏皮罗说:“进军海外市场显然不会是一片坦途,但互联网上丰富的 Decreasing consumer prices, rising manufacturing costs, and business mergers have forced small and large businesses to embark on a path of globalization. Flexibility, rapidity and innovation are the advantages that medium-sized enterprises rely on for survival and development. Today, they are relying more and more on technological innovations with a view to gaining a place in the globalization process. Abby Shapiro, director of market development at the U.S. International Business Council in New York, said: "Moving overseas is obviously not going to be smooth, but the internet is rich