从上世纪90年代开始,随着全球经济的发展,国内消费文化悄然兴起并逐渐取代审美文化成为社会主流。这种消费文化导致了一个新兴产业——文化产业的产生和不断发展,而文化产业的发展程度与建设创意城市密切相关。对于宁波而言,旅游产业可以作为文化产业一个重要典型发展,是宁波创意城市建设大厦不可或缺的一块砖。 From the 90s of last century, with the development of the global economy, the domestic consumption culture quietly emerged and gradually replaced the aesthetic culture as the mainstream of the society. This kind of consumer culture has led to the emergence and continuous development of a new industry - culture industry, which is closely related to the construction of creative cities. For Ningbo, the tourism industry can be an important typical development of the cultural industry and an indispensable piece of brick for the Ningbo Creative City Building.