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9月5日,惠普举行 HP LJ 1010系列个人激光打印机新品发布会。会上,惠普打印及成像系统集团副总裁钱越表示,借助于产品性价比,拓深渠道、服务加法等三方面努力,HP LJ 1010将有望成为继 HP LJ 6L 及 HP LJ 1000之后的第三个百万销售明星。在渠道方面,惠普做好了旧有渠道的完善和新渠道的开发。首先.HP LJ 1000的渠道基础使 HP LJ 1010的上市水到渠成;其次,在原有基础上增加渠道的覆盖广度,包括用户覆盖情况和地域覆盖情况。为此,惠普运用包括电话销售、在线销售在内的多种销售方式,并加强其在全国范围内的渠道建设,从中心城市向地方二、三级城市扩展,目前,惠普的渠道覆盖面已经达到160个城市。最后,引导代理商进行差异化经营,加强渠道的专业性,避免在某领域内的密度过大。
September 5, HP held HP LJ 1010 series personal laser printer new conference. At the meeting, Qian Yue, vice president of HP Printing and Imaging Systems Group, said HP LJ 1010 is expected to become the third after HP LJ 6L and HP LJ 1000 with the help of product cost performance, channel expansion and service addition Million sales stars. In the channel, Hewlett-Packard to do well to improve the old channels and new channels of development. First of all, the channel basis of the HP LJ 1000 enables the listing of the HP LJ 1010 to be completed. Second, it increases the coverage of channels based on the original coverage, including user coverage and geographical coverage. To this end, HP uses a variety of sales methods, including telephone sales, online sales, and to strengthen its nationwide channel construction, from the central city to two or three cities in the local expansion, at present, HP’s channel coverage has been reached 160 cities. Finally, guide the agents to operate differentially, strengthen the professionalism of the channels and avoid over-density in certain fields.