近几年,我国保健品市场发展迅速。中国保健协会副秘书长周邦勇预测,我国的保健食品产业将在未来几年逐步进入真正的朝阳期。目前,我国市场上保健食品的产品名称五花八门,品牌异常之多,但是销售差距却很大。面对复杂的保健市场,今时今日的消费者已经越发成熟和理智,“品牌比销量 In recent years, China’s health care products market has developed rapidly. Zhou Bangyong, deputy secretary general of China Health Association, predicted that China’s health food industry will gradually enter the real sunrise period in the coming years. At present, China’s market health food product names varied, the brand as much, but the sales gap is great. The face of complex health care market, today’s consumers have become more mature and rational, "the brand than sales