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近年来,国内康佳集团、格力电器公司、小天鹅股份有限公司、海尔集团、海信集团、春兰集团、TCL集团等一些知名企业率先走出国门,大力开拓海外市场,取得了显著的经济效益,在海外的品牌影响也日益扩大。应当说,这些企业为我国其他企业实施“走出去”战略探索出很多成功经验。这些企业“走出去”之所以能够成功,关键在于以下几点: 一、充分调查论证,准确选择海外目标市场。 在海外目标市场的选择上,这些企业无一例外做好充分的可行性研究工作,还注意聘请当地知名咨询机构、顾
In recent years, some well-known domestic enterprises such as Konka Group, Gree Electric Appliances, Little Swan Co., Ltd., Haier Group, Hisense Group, Chunlan Group, TCL Group, etc. have taken the lead to go abroad, vigorously explore overseas markets, and achieved remarkable economic benefits. The brand’s influence is also growing. It should be said that these enterprises have explored many successful experiences for the implementation of the “going out” strategy of other enterprises in our country. The key to the success of these companies “going global” lies in the following points: First, full investigation and demonstration, and accurate selection of overseas target markets. In the selection of overseas target markets, these companies do a full range of feasibility studies without exception, and they also pay attention to recruiting well-known local consulting agencies and consultants.