【编前语】中国企业文化能不能成为有效的企业文化?这个让管理学家争论不休的问题,由双星的成功给出了最有力的证明。汲取传统优秀文化精粹的中国企业文化不仅是可以成功的,而且是最具生命力的。中国企业完全可以创造出中国特色的企业管理文化和管理模式。双星近40年的发展就是创造性地运用中国传统优秀文化进行企业管理的历程。中国第一代优秀企业家汪海在企业管理方面的贡献主要有三点:一是带领双星人拼搏奉献、创新进取,缔造了双星民族品牌;二是坚持“继承传统优秀的,借鉴外来先进 【Preface】 Chinese corporate culture can not be an effective corporate culture? This controversial issue for management scientists, given by the success of Double Star, the most powerful evidence. Chinese corporate culture, which draws on the best of traditional culture, is not only successful but also most viable. Chinese enterprises can create an enterprise management culture and management model with Chinese characteristics. The nearly 40-year development of Double Star is a creative process of using the traditional Chinese excellent culture for business management. Wang Hai, China’s first generation of outstanding entrepreneurs in business management has three major contributions to the contribution: First, to lead the Double Star fight hard, innovative and enterprising, creating a dual-star national brand; second is to ”inherit the traditional excellence, learn from foreign advanced