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21世纪以来,各年龄阶层的媒介使用者集体进入了自媒体时代。在非传统媒介的社会环境下,由于媒介素养教育的缺失,中国大学生媒介素养现状堪忧,主要表现为批判能力弱、消费行为过于以及自主使用与传播能力弱。中国媒介素养教育的普及和发展需要政府、学校以及个人的群策群力,通过“防御”与“建设”相结合的策略,媒介素养教育定会在中国开辟出一片新的天地。
Since the 21st century, media users of all ages have collectively entered the self-media era. Under the non-traditional media social environment, due to the lack of media literacy education, the current situation of Chinese college students’ media literacy is worrisome, which is mainly manifested in the weak ability of criticism, excessively consuming behavior and weak capability of independent use and communication. The popularization and development of China’s media literacy education require the efforts of the government, schools and individuals. Through the combination of “defense” and “construction”, media literacy education will open up a new world in China.