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企业形象主要由文化形象特征、人才形象特征、品牌形象特征和推广形象特征四个要素构成,这四个要素之和构成了企业形象内在要素的有机整体。
The corporate image is mainly composed of four elements: cultural image, talent image, brand image and promotion image. The sum of these four elements constitutes the organic whole of the internal elements of corporate image.