当前,中国企业正面临着国际国内经营环境的深刻变化,如经济全球化、信息网络化以及知识经济的到来;世界性的金融危机、全球范围的环境保护运动及绿色消费运动的兴起,等等。中小企业由于生产资源、设备、技术等方面的限制,只能根据自 At present, Chinese enterprises are facing profound changes in the international and domestic business environment, such as economic globalization, information networking and the advent of a knowledge-based economy. The global financial crisis, the rise of environmental protection campaigns and green consumer campaigns around the world, etc. . SMEs due to production resources, equipment, technology and other restrictions, can only be based on