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在市场经济高速发展的今天,企业标志作为提升企业形象,增进品牌认知度的有效载体,被广泛应用于各类商业设计领域。因而,各大艺术类高校也纷纷将标志设计纳入平面设计专业的必修科目。尽管如此,许多毕业生就业后,依然会花费很长一段时间在实践中重新学习和认识标志设计。因为他们所设计的多数“标志”都充满了个性化的主观色彩,仅仅是艺术图形或符号,不能直接应用于商业领域。本文从标志的市场需求切入,着重阐述了以市场为导向开展标志设计教学的必要性和教学方法,以使学生毕业后能用最短的时间适应社会需求,从而为社会培养出更多更好的应用型人才。
In the rapid development of market economy, corporate logo as an effective carrier to enhance corporate image and enhance brand awareness, is widely used in various areas of commercial design. Therefore, major art colleges and universities also have logo design into the compulsory subjects of graphic design. However, after graduating from employment, many graduates will still spend a long time re-learning and recognizing logo designs in practice. Because most of their design “logo ” are full of personalized subjective color, just a graphic or symbol of art, can not be directly applied to the commercial field. This article from the mark of the market demand, focusing on the market-oriented logo design teaching the necessity and teaching methods to enable students to use the shortest possible time after graduation to meet social needs, so as to cultivate more and better for the community Applied Talents.