论文部分内容阅读
进入21世纪,随着经济全球化和科技的迅速发展,我国现代广告海报平面等视觉设计受西方视觉语言的影响,逐渐的国际化。在我国“国际化”视觉符号的泛滥和我国本土的视觉语言的“失语”视觉现象日益的突出今天,我国作为人与人交流载体的广告海报平面设计,要想从兴盛的国际风格样式的设计影响下走出来,就要以发扬民族个性为理念,植根于民族传统文化的大背景下,借鉴传统,并且根据时代的需求进行创新,使我国传统的文化符号在当代我国广告海报平面的设计中在继承传统优秀民族文化的基础上又与时俱进,具有鲜明的“时代感”。只有这样,我国的广告海报平面设计才能真正的走向国际市场,参与市场的竞争。本文就主要针对我国现代广告海报平面设计中如何体现我国传统民族文化进行了简要探究。
In the 21st century, with the rapid development of economic globalization and science and technology, the visual design of modern advertising posters in China is gradually influenced by the Western visual language and gradually internationalized. The proliferation of visual symbols in our country and the increasingly prominent visual phenomenon of “aphasia” in our local visual language Today, the graphic design of advertising posters in our country as a carrier of human-to-people communication should be promoted from the prosperous International Under the influence of the design of style and style, we must take the promotion of national personality as the concept, rooted in the background of national traditional culture, learn from the tradition, and innovate according to the needs of the times so that our traditional cultural symbols in contemporary Chinese advertising Poster design in the plane in the inheritance of traditional culture based on the excellent and advance with the times, with a distinctive “sense of the times.” Only in this way, China’s advertising posters graphic design can really go to the international market, to participate in market competition. This article mainly probes into how to embody the traditional national culture of our country in the modern graphic design of advertising posters.