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“在营销战略方面,联合卡车将坚持高端路线不动摇。在市场策略方面,联合卡车将继续采取集中化市场策略和差异化竞争策略。”截至2012年11月底,国内重卡市场整体销量仅为58万辆,同比降幅约30%。在行业整体下滑的背景下,重卡行业新军联合卡车面临着更加严峻的市场考验,在市场向好的情况下多数企业都能分得一杯羹,而在市场下行中,联合卡车却以成功的市场策略逆势成长,全年销售约3 000辆。虽然是新品牌,虽然进入市场仅3年时间,虽然初出茅庐就坚定高端路线,种种虽然,联合卡车还是中破限制成为重卡行业一直不可小觑的新生力量,这股力量正不断成长、壮大。“品质立本、服务为先、联合共赢”2012年12月19日,联合卡车2013年度商务年会在芜湖召开,此次大会的
“In terms of marketing strategy, CIMC will stick to the high-end line and in terms of marketing strategy, CIMC will continue to adopt a centralized marketing strategy and a differentiated competition strategy.” As of the end of November 2012, the overall sales volume of the domestic heavy truck market only 580,000 units, a decrease of about 30% over the same period of last year. In the context of the overall decline in the industry, the heavy truck industry, the Forces united truck is facing more severe market test, the market is good, most companies can get a slice of a share, and in the market down, the combined truck was successful Market strategy contrarian growth, annual sales of about 3 000 units. Although it is a new brand, although entering the market only 3 years, although the fledgling firm high-end line, all kinds of though, the United truck or broke into a heavy truck industry has been underestimated the new force, this force is growing, growing. “Quality based, service first, joint win-win ” December 19, 2012, United Truck Annual Business Conference 2013 held in Wuhu, the General Assembly’s