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2011年成立的宁夏盛康源红枣酒业生物科技有限公司,通过打造电商渠道,借力互联网,同时结合传统销售方式,仅两年产品销售就取得了不菲的业绩与占据中国主流消费市场的白酒相比,枣酒是一个相对较小的品类,看似离互联网也很遥远。然而,在这个互联网和传统行业正在发生深度融合的时代,互联网正在像水、电、气一样,变成一种基础设施。网络消费成为一种快速发展并逐渐成熟的消费趋势,这种趋势极大地推动着枣酒这样的消费品业态发生变迁。
Ningxia Shengkangyuan Jujube Wine Biotechnology Co., Ltd., established in 2011, has made remarkable achievements in product sales and occupied the white liquor in China’s mainstream consumer market by building its e-commerce channel and leveraging the Internet, combined with traditional sales methods Compared to Jujube wine is a relatively small category, seemingly from the Internet is also very far away. However, in this era of deep integration of the Internet and traditional industries, the Internet is becoming an infrastructure like water, electricity and gas. Internet consumption has become a rapidly growing and gradually mature consumer trends, this trend has greatly promoted the jujube wine such changes in the format of consumer goods.