事实上,企业的舆论风险管理并非是孤立存在的,它是与企业随时面临的危机事件、舆论考验与网友围观等多种舆论尴尬状态息息相关的。当企业遇到上述舆论危机事件时,决策者们通常都会第一时间商讨应对策略,或借助于第三方专业服务公司来进行及时的救火处理。经历了一周左右的网络喧嚣后,眼下阿里巴巴公然叫板国家工商总局的“假货风波”的舆论关注热度基本趋于平息,但就目前来看,事件远 In fact, the enterprise’s public opinion risk management does not exist in isolation. It is closely related to the embarrassing state of public opinion such as crisis events, public opinion tests and netizens’ crowd watching. When enterprises encounter the above public opinion crisis, policy makers usually discuss the coping strategies for the first time or resort to third-party professional service companies for timely fire fighting. After a week or so of network noise, now Alibaba blatantly State Administration for Industry’s “fake storm ” public opinion heat tends to subside, but for now, the event far