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电视直销（或称电视购物） 是地地道道的舶来品６０年代兴起于美国，后迅速传遍西方各国，目前在我国也经营者众。在国际上。包括电视购物在内的“在家购物”已成为零售业增长最快的部分，被称为“零售业的第三次革命。”但据央视《中国财经报道》报道。今年初。中国经济景气监测中心曾对北京、上海、广州、西安、成都、武汉六大城市的１２３０位消费者进行相关调查。结果显示，对其“很感兴趣”的仅占４％。多达７１％的人对此表示“不再感兴趣”或“完全不感兴趣”。人们不禁要问：刚刚火起来的电视直销怎么啦？带着对这个问题的浓厚兴趣。笔者走访了多家直销商，对一些消费者也进行了调查。
TV direct sales (or television shopping) is a genuine imported goods 60 years of rise in the United States, quickly spread to all countries in the West, is currently operating in our country. Internationally. “Home shopping”, including TV shopping, has become the fastest-growing retail segment, known as the “third revolution in the retail industry.” However, according to the CCTV “China Financial News” report. Early this year. China Economic Prosperity Monitoring Center conducted surveys on 1,230 consumers in six major cities including Beijing, Shanghai, Guangzhou, Xi’an, Chengdu and Wuhan. The results showed that only 4% were “very interested” in it. As many as 71% said they were “no longer interested” or “totally uninterested.” People can not help but ask: just fire up the TV direct what happened? With a keen interest in this issue. I visited a number of distributors, some consumers also conducted a survey.