“东路二人台”是河北省张家口地区的特色艺术品牌,但近年来在全球多元文化的冲撞中,它的发展遇到了前所未有的挑战。在我国文化产业正处于起步阶段的时代背景下,本文结合竞争力优势理论和品牌竞争力理论,运用优势比较的方式,结合张家口地区文化产业发展现状,对“东路二人台”品牌竞争力的提升机制进行全面分析和研究。 “East Road Erren Tai ” is a unique art brand in Zhangjiakou, Hebei Province. However, its development has encountered unprecedented challenges in the global multicultural collision in recent years. In the context of our country’s cultural industry is in its infancy, combined with competitive advantage theory and brand competitiveness theory, the use of comparative advantages, combined with the development of cultural industries in Zhangjiakou region, the The promotion mechanism for a comprehensive analysis and research.