移动带来的机会是社群,以厂商为中心的固化的货架思维注定要被下架,因为人已经跑了,取而代之的是移动的触点场景思维,这里就有理性和感性的O2O。在这样的时代里怎样接近用户?其实就有很多触点管控,有很多意想不到的时空。色就是触点,所有吸引你的,诱惑你的东西都可以称为色。颜色好看是一种色,声音好听也是一种色,香味也会吸引你,各种接触你、诱惑你的都是色,所 The opportunities that mobile brings are communities, and the vendor-centric, solidified shelf thinking is destined to be off the shelf because people are already running and replaced by a mobile touch-point scenario where there is rational and emotional O2O. In such an era how close to the user? In fact, there are many contact control, there are many unexpected time and space. Color is the touch point, all that attracts you and seduces you can be called a color. Color looks good is a color, the sound is also a good color, smell will also attract you, all kinds of contact with you, all the temptation to your color,