随着人们生活水平的提高,对物质的要求也随之增加。在购买产品时不仅注重产品质量,同时对其包装也有着一定的要求。那么我们怎样才能创造出个性化的包装形象来达到最有效的促销手段?首先我们应该对产品构思出一个包装方案。由此可见包装设计的构思是个性化包装形象的重要因素。 As people’s living standards improve, the material requirements also increase. In the purchase of products not only focus on product quality, while its packaging also has certain requirements. So how can we create a personalized image of the packaging to achieve the most effective promotional means? First of all, we should conceive of a product packaging solutions. This shows that the concept of packaging design is an important factor in personalized packaging image.