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随着市场经济的不断发展,我国企业面临的市场竞争也越来越激烈,市场营销成了企业在激烈竞争的市场中脱颖而出的法宝。本文针对我国企业在市场营销中的问题,通过精益营销理论,提出了一些针对性的建议,为我国企业建立精益营销提供一些帮助。
With the continuous development of market economy, the market competition facing Chinese enterprises is also more and more fierce. Marketing has become a magic weapon for enterprises to stand out in the fiercely competitive market. This article aims at the problem of Chinese enterprises in marketing, through the Lean Marketing Theory, puts forward some pertinent suggestions and provides some help for the establishment of Lean Marketing in our country.