文化力是企业的核心竞争力,是企业文化管理最直接的表现,也是被国内外企业实践证明的保持企业生机活力的最根本的因素。提升企业文化力的重要内容就是增强凝聚力,调动员工的积极性,发挥员工的聪明才智。一是用企业精神激励员工。企业精神是企业文化的高度浓缩,是企业文化的灵魂,是全体员工共同一致、彼此共鸣的内心态度、意志状况和思想境界,往往用富有哲理而简洁的语言形式加以概括。企业要生存和发展壮大,在激烈的市场竞争中立于不败之地,必须有一种精神把企业员工中蕴藏的智慧和创 Cultural power is the core competitiveness of a company. It is the most direct expression of corporate culture management. It is also the most fundamental factor that has been proved by the practices of domestic and foreign companies to maintain the vitality of a company. The important content of the promotion of corporate culture is to enhance cohesion, mobilize the enthusiasm of employees, and give full play to their talents. The first is to use corporate spirit to motivate employees. The spirit of enterprise is a highly concentrated corporate culture. It is the soul of corporate culture. It is the internal attitude, will, and ideological realm that all employees share and resonate with. It is often summed up in philosophical and concise language. Enterprises must survive and thrive, be invincible in the fierce market competition, and must have a spirit to put wisdom and innovation in the employees of the company.