初写文案时,总是在烦恼该写什么。接到主管任务时,花了好多时间做功课,做市调,找参考,挖特色,总是很担心写不出东西来。但后来才发现,当功课做得越多,问题就越不是写不出东西,而是太多东西想写了,不知道该写哪一样。就好像比起话少的人,我们其实更怕话多的人,比起意见少的甲方,我们更怕意见多的甲方。 When writing first copy, always worry about what to write. Upon receiving the supervisor’s task, I spent a lot of time doing homework, doing market research, finding references, digging out characteristics and always worrying that I could not write anything. But later I realized that the more homework was done, the less the problem was to write nothing but the more things I wanted to write, and I did not know what to write. It is as if people who talk less than words are actually more afraid of people. Compared with Party A with less opinion, we are more afraid of Party A with more opinions.