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2006年的夏天,全世界将再次为足球而疯狂。在德国举行的足球世界杯将是“地球村”的节日,是今年全世界共同关注的热点体育事件。作为世界杯在中国的独家播出机构——中央电视台正在全力整合赛事相关资源,打造优质高端的赛事转播平台。为了让中国观众充分体验到世界杯的激情和足球的魅力,CCTV-5将全程转播德国世界杯全部64场比赛,并在赛前和赛事期间投入强大的报道队伍,开设多档专题节目热力报道,在盛夏季节为全国观众奉献最高水平的足球大餐。中央电视台将如何报道本届世界杯?这是中国观众和广告主们最为关注的秘密。为此,本刊于日前特别采访了对此最有发言权的中央电视台体育中心主任江和平。
The summer of 2006, the world will once again be crazy for football. The soccer world cup held in Germany will be the festival of “global village” and the hot sporting event of common concern worldwide this year. As the World Cup exclusive broadcast agency in China - CCTV is fully integrated event-related resources to create high-quality high-end event broadcast platform. In order to let the Chinese audience fully experience the passion of the World Cup and the charm of football, CCTV-5 will broadcast the entire 64 games of the World Cup in Germany and put on a strong team of reporters before the race and during the event. Summer season dedicated to the national audience the highest level of football feast. How China Central Television will report this World Cup? This is the most concerned about the secrets of Chinese viewers and advertisers. To this end, the magazine interviewed a few days ago in the most talked about this CCTV Sports Center Director Jiang Heping.