论文部分内容阅读
从“开溜”到达喀尔,MINI似乎想以此打造一个多元化的豪华小车品牌形象,但提供给外界的信息事实上有点混乱,与当下的小车思维向左去年广州车展最有娱乐性的新闻就是MINI选中周勇参加2014年达喀尔汽车越野拉力赛。在公众看来就是一场秀,在汽车圈子内波澜不惊,但在赛车圈内动静不小。不过从观察人士的分析中,洋品牌在中国也不免俗地进入与本土汽车同质化营销思维的角逐。作为车手,周勇此番被MINI看中在同行看来,总算熬出了头,被洋品
MINI seems to want to create a diversified luxury car brand image, but the information provided to the outside world in fact a bit confusing, and the current car thinking left last year, Guangzhou Motor Show the most entertaining Sexual news is MINI selected Zhou Yong to participate in the Dakar 2014 cross-country rally. Appears in the public is a show, placid in the car circle, but the movement in the racing circle is not small. However, from the analysis of observers, foreign brands in China are not vulgar to enter the homogenization of local automotive marketing thinking competition. As a driver, Yong this week, was fancy MINI fancy in the peer view, finally boiled head, was foreign goods