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谁能想到有“铁娘子”之称的董明珠会亲自为一款产品代言?2013年9月,她代言的晶弘冰箱广告登陆央视频道,在《新闻联播》和《焦点访谈》间的黄金时段播出。特立独行——是过去相当长一段时间内,贴在董明珠和格力电器身上的标签。当国内外绝大多数家电企业积极开拓多元化业务时,格力和董明珠却一直在坚持走专业化路线。现在高调代言晶弘冰箱,背后释放出的是格力逐步打破“格力”品牌一统天下的局面,实行跨品类经营的明确信号。
Who can think of “Iron Maiden,” said Dong Mingzhu personally speak for a product? In September 2013, she endorsed crystal Hong refrigerator ads landed on CCTV channel, in the “news network” and “focus interviews” between Prime time broadcast. Maverick - is a label that has been attached to Dong Mingzhu and Gree for a long time to come. When the vast majority of domestic and foreign home appliance enterprises to actively develop diversified businesses, Gree and Dong Mingzhu has been insisting on taking the specialized route. High-profile spokesman Jinghong refrigerator now, behind the release of Gree gradually break “Gree ” brand dominate the world situation, the implementation of cross-category business a clear signal.