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今天,贴着跃进不锈钢制品厂“三五牌”、“白鲸牌”、“环球牌”商标的不锈钢器皿,正在迅速地进入人们的厨房和居室。在国外,这种产品已行销60多个国家和地区,去年创外汇300万元。然而有谁能够想象,五年前这家器皿厂还是个产品积压、处于窘境的生产箱子零件的小五金厂。跃进不锈钢制品厂,座落在崇明岛西北面跃进农场的一个边远角落,职工350多人,1984年产值达到1,200多万元,利润274万元。依靠信息,抓住企业发展的契机 1979年初,作为跃进不锈钢制品厂前身的跃进箱零五金厂,在激烈的竞争中,产品滞销积压,陷入了困境。这时,一位新上任的厂长唐兴杰,在经过一番市场调查之后,提出:开发新产品,生产不锈钢器皿。因为他了解到这样一条信息:不锈钢器皿在国外,十分风行,并已进入了以不锈钢器皿与家用电器厨房设备配套使用的时代;在国内,正处于开发阶段,市场容量很大,单是全国各大宾馆对不锈钢餐具、烟具、茶具的需求量就非常可观。为此,厂里成立新产品试制小组,聘请了富有经验的模具老师傅,经过一个月的攻关,第一个新产品——不锈钢“蒸盘”诞生了,紧接着又生产出不锈
Today, stainless steel vessels bearing the “Sanwu” brand, “Baibei brand” and “Global brand” trademarks of Yuejin Stainless Steel Products Factory are rapidly entering people’s kitchens and living rooms. In foreign countries, this product has been sold in more than 60 countries and regions, and created foreign exchange 3 million yuan last year. However, one can imagine that five years ago this ware factory was still a product backlog and a dilemma for the production of hardware parts for box parts. Yuejin Stainless Steel Products Factory is located in a remote corner of Yuejin Farm on the northwest side of Chongming Island. There are more than 350 employees. In 1984, the output value reached more than RMB 12 million and profit was 2.74 million yuan. Relying on Information and Seizing the Opportunities for the Development of Enterprises In early 1979, as the Yuejin Stainless Steel Products Factory’s Yuejin Box and Hardware Factory, in the fierce competition, the product was sold in a backlog and was in a predicament. At this time, Tang Xinjie, a new director of the company, after some market investigations, proposed to develop new products and produce stainless steel vessels. Because he learned this information: Stainless steel vessels are very popular in foreign countries, and have entered the era of supporting the use of stainless steel vessels and household appliances kitchen equipment; at home, is in the development stage, the market capacity is very large, only the country Large hotel demand for stainless steel cutlery, smoking accessories, tea sets is very impressive. To this end, the factory set up a trial team for new products and hired experienced mold masters. After a month of research, the first new product, the stainless steel steamer, was born, followed by the production of stainless steel.