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中国已经正式加入世贸组织 ,跨国公司必将在中国市场上掀起新一轮的竞争狂潮。除了自身强大的实力 ,跨国公司的市场防御战略也是确保其在中国市场上处于优势地位的一个重要因素。学习他们的防御策略 ,能够为困境中的中国企业在考虑本企业的生存空间和竞争策略时提供决策借鉴。总的来说 ,中国企业在竞争中的突围方式 ,应该以企业本身的市场竞争力强弱为基准 ,从提高结构壁垒、增加可预期的报复、降低竞争的诱惑力三方面有选择的来进行企业核心竞争力的保护与提升 ,在中国市场上与跨国公司进行“合作竞争” ,实现企业的发展与壮大。
China has formally joined the WTO, and multinational corporations are bound to set off a new round of competition frenzy in the Chinese market. In addition to its own strength, the market defense strategy of multinational corporations is also an important factor in ensuring its dominance in the Chinese market. Learning from their defensive tactics can provide a reference for Chinese enterprises in need while considering the living space and competitive strategies of their enterprises. In general, the breakthrough mode of Chinese enterprises in the competition should be based on the competitiveness of the enterprises themselves as the benchmark, from the choice of improving the structural barriers, increasing the expected retaliation and reducing the allure of competition Protection and promotion of the core competitiveness of enterprises, and “cooperation and competition” with multinationals in the Chinese market so as to realize the development and expansion of enterprises.