一批工具有望年底问世。它们旨在减少在站点安排广告的插入顺序的复杂性,并加速制作过程。这些工具,与提供关于访问者的更多深度统计信息的其它工具一起,将协助广告商把标题广告放置到有着更多站点的集合中,并有助于确定目标客户。例如,今年AdKnowledge公司即将发布三个产品:Market Match Planner、Campaign Manager以及Administrator。这三个产品使得广告商能够为在线媒体之战而进行自动调研和策划;交易和售后分析;以及最终把广告交易数据整合到他们的会计及记帐系统中。另一方面,Imgis公司有望于年底投入一整套崭新的广告管 A number of tools are expected to come out by the end of this year. They are designed to reduce the complexity of the order in which ads are placed at the site and speed up the production process. Together with other tools that provide more in-depth statistical information about visitors, these tools will assist advertisers in placing title ads in collections with more sites and help identify target customers. For example, AdKnowledge is about to release three products this year: Market Match Planner, Campaign Manager, and Administrator. These three products allow advertisers to automate research and planning for online media wars; transactional and after-sales analytics; and ultimately, the integration of ad transaction data into their accounting and billing systems. On the other hand, Imgis is expected to put in a whole new set of advertisers by the end of the year