卫视出现低价客户最严重的时期是在1999年左右,当时很多电视台在制定广告价格和折扣政策时比较随意,有点脱离市场现实。一个晚上50多分钟的广告容量有大量空余,基本上只能播出20分钟。广告时间大量剩余,广告任务不能完成,由此导致低价销售广告。第一次给大客户极其优惠的广告价格是从以北方一些药品为代表的客户开始的。当时,某企业的广 The most serious period for low-cost TV users appeared was around 1999, when many television stations were rather free to formulate advertising prices and discounts policies, somewhat out of the market. A night of more than 50 minutes of advertising capacity has a lot of spare time, basically only broadcast 20 minutes. A large number of advertising time left, advertising tasks can not be completed, resulting in low-cost sales advertising. For the first time, advertising prices that offer great deals to big clients start with customers represented by some medicines in the north. At that time, a company wide