在金融危机环境下,芜湖方特欢乐世界正成为带动地区经济发展的一枝美丽“口红”。在经济学中“口红效应”指每当经济不景气时,人们的消费就会转向相对廉价的商品。口红虽然不是生活必需品,却兼具廉价和粉饰的作用,给消费者带来心理慰藉,而这恰恰也是文化产品的特点。在金融危机环境下,以深圳华强文化科技集团为首的主题公园却逆势而上,成为带动中国经济的一枝美 In the context of the financial crisis, Wuhu Fantawild World is becoming a beautiful “lipstick” for promoting regional economic development. In economics “lipstick effect” means that whenever the economy is in a downturn, people’s consumption shifts to relatively cheap goods. Lipstick, though not a necessity, combines the benefits of cheapness and whitewashing with psychological comfort for consumers, which is precisely what characterizes cultural products. Under the financial crisis, the theme park led by Shenzhen Huaqiang Culture and Technology Group turned against the trend and became the beauty that led the Chinese economy