语言和文化密不可分,语言教学的最终目的是培养学生的语言交际能力。要提高非英语专业学生的英语语言应用能力,应把英语语言作为文化的载体,弥补学习者英语语言知识和文化背景知识等方面的不足。本文从语言与文化、大学英语教学现状、学习者的动机及教师的作用等方面阐述了文化导入在大学英语教学中的必要性及其重要性。 Language and culture are inseparable, the ultimate goal of language teaching is to develop students’ language communication skills. To improve the English language ability of non-English majors, English language should be used as a carrier of culture to make up for the deficiencies of English language knowledge and cultural background knowledge of learners. This article elaborates the necessity and importance of cultural introduction in college English teaching from aspects of language and culture, the current situation of college English teaching, the motivation of learners and the role of teachers.