论文部分内容阅读
在电视节目娱乐化和新闻化两极分化的趋势下,文化类栏目始终属于电视荧屏上的“冷门”。然而由于文化栏目本身所兼具的文化属性和社会属性,它又是城市和地区历史文化传承和传播中不可或缺的一部分。那么,如何将文化类电视栏目经营成品牌栏目呢?本文以北京电视台《这里是北京》这一10年的品牌文化栏目为案例进行论述。
In the trend of television program entertainment and news polarization, the cultural category always belongs to the However, due to its cultural attributes and social attributes, cultural elements are also an indispensable part of the heritage and dissemination of historical and cultural resources in cities and regions. So, how to operate the cultural television program as a part of the brand? In this paper, Beijing TV Station “Here is Beijing” is a 10-year brand culture program for the case.