移动网络如今深刻地影响着人们的生活,移动媒体的使用人数日益增长,这也给病毒营销创造了肥沃的土壤,各企业也在利用病毒营销达到他们的销售目的,但在实施过程中,也存在一些问题,本文拟针对这些问题提出建议,希望能使病毒营销借此股东风创造更多可能。病毒营销的概述病毒营销的特征注重口碑,以网络为渠道;非强制性,传播速度快,传播面广;适当包装;生命周期阶段。病毒营销的方法病毒营销基本的方法有两种:一种是 Mobile networks now have a profound impact on people’s lives, the growing use of mobile media, which also created a fertile ground for viral marketing, companies are also using viral marketing to achieve their sales objectives, but in the implementation process, but also There are some problems, this article is intended to make recommendations on these issues, hoping to make the virus marketing to create more possibilities for shareholders. Overview of viral marketing Viral marketing features pay attention to word of mouth, the Internet as a channel; non-mandatory, spread fast, wide spread; appropriate packaging; life cycle stage. Viral marketing methods There are two basic ways of virus marketing: one is