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随着市场竞争机制的完善与国内外竞争的加剧。CI日益为越来越多的中国企业所关注。但由于中国企业对于CI战略的应用还处于起步阶段,以及从事CI战略策划和实施人员的偏向性,目前中国企业导入CI过程中存在诸多认识与行动上的误区! 误区之一:导入动机模糊 CI是一种行之有效的经营管理手段,由于其无所不包的丰富内涵,使企业的生产、经营、人事、财务、公关以及人的行为等方面管理逐步形成制度化、规范化、标准化。就经营管理效用的意义来说,它能提高管理层次,提升企业品位,升华企业形象,优化经营业绩,在当今激烈的市场竞争中,能有效地增强企业应变能力,使企业长盛不衰。
With the improvement of market competition mechanism and the intensification of competition at home and abroad. CI is increasingly concerned by more and more Chinese companies. However, due to the application of CI strategy by Chinese companies still in the initial stage, and the preference of CI strategy planners and implementers, there are many misunderstandings in the process of CI importing in Chinese companies. Misunderstanding: Misleading fuzzy CI It is an effective management and management method. Because of its all-encompassing content, the management of the company’s production, operations, personnel, finance, public relations, and human behavior has gradually become institutionalized, standardized, and standardized. In terms of the significance of business management, it can improve the management level, enhance corporate tastes, sublimate corporate image, and optimize business performance. In today’s fierce market competition, it can effectively enhance the company’s resilience and make the company prosperous.