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当Tina Turner(蒂娜·特纳)唱着what’s Love Got to Do WithIt(与爱何干)时,她轻视了这一人类所有情感中最重要的一项。情感流露可能被认为是一种软弱的表现,是一种自身力量的削弱,于是人们尽可能得减少情感外露,这一点在商务领域中尤其突出。但是,在市场行销领域中,这样做却反而会使我们蒙受损失。事实上,情感以及它如何影响着品牌的选择是当今品牌行销领域中最息息相关的重要议题。
When Tina Turner sang What’s Love Got to Do With It, she despised the most important of all human emotions. Emotional expression may be regarded as a kind of weak performance and a weakening of one’s own strength. Therefore, people reduce their emotional exposure as much as possible, which is especially prominent in the business field. However, in the field of marketing, this will actually cause us to suffer losses. In fact, emotions and how it influences brand selection are the most relevant topics in the field of brand marketing today.