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本文阐述了融合媒体时代下的数据价值,通过案例介绍了如何运用大数据采集的用户数据为企业、政府和电视媒体的决策、业务服务。介绍了方法论在谋划和进行媒体融合中的运用。
This article elaborates the value of data under the age of fusion media and introduces how to use the user data collected by big data to make decisions and business services for enterprises, government and TV media. Introduced the methodology in the planning and use of media integration.