一、社会资本——一种企业软实力自20世纪下半叶以来,全社会进入了信息网络化的时代,存在于网络社会中的任何一个行为主体的生存与发展均离不开与其利益相关者的合作与共享;经济的发展日益呈现出全球化、一体化的趋势,社会资本作为一种嵌入于社会网络结构中的无形资源,越来越成为现代企业创建持续竞争优势和超额价值增值的关键 First, the social capital - a kind of enterprise soft power Since the second half of the 20th century, the whole society has entered an era of information network, the existence and development of any one of the main actors in the online society are inseparable from their interests Economic cooperation has become increasingly globalized and integrated. As an intangible resource imbedded in the social network structure, social capital has increasingly become a modern enterprise to create a sustainable competitive advantage and excess value added The essential