本文以“校园大课堂、传媒大舞台”的办学理念为依托,以“传媒类创新性复合型人才培养”为动力,旨在探求传媒人才培养格局中的大学体育教学,如何担当起自己的办学使命,通过体育教学理念自觉对应办学定位,通过教师自身知识结构的吐故纳新,通过学生接受方式与习惯再建的革新,从而搭建起一个能够辅佐日新月异发展的传媒教育大学体育教学平台。 This article is based on the concept of running a campus and a big stage of media. It is based on the concept of “media creative and creative talents training” and aims to explore how to play the role of college physical education in the media talent cultivation pattern. Starting from the mission of running a school, through the concept of physical education, we consciously correspond to the orientation of running a school and through the reform of teachers ’own knowledge structure, through the innovation of students’ acceptance of the ways and habits to build up a sports teaching platform that can help with the rapid development of media education.