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制造合格产品,经过销售,满足用户需要,获得一定的经济效益,这是社会主义企业的主要任务之一。很明显,企业的产品,不经过销售就不能变为商品,也就没有价值,企业就不可能获得经济效益。由此可见,销售在企业的地位是何等的重要。特别是到了商品经济迅速发展的今天,市场变化莫测,竞争更加激烈,销售的难度更大,销售在企业中的地位也更加突出。如果,我们再忽视市场,忽视竞争,忽视用户,忽视销售在企业生产经营活动中的重要地位,企业就有被淘汰的危险。因此,只有在生产经营活动中树立销售第一的思想,围绕销售开展一条龙配套服务,企业才有生路。
It is one of the main tasks of a socialist enterprise to manufacture qualified products, sell them, meet user needs, and obtain certain economic benefits. Obviously, a company’s products cannot be turned into products without sales, and there is no value, and enterprises cannot obtain economic benefits. This shows how important sales are in the company. In particular, with the rapid development of the commodity economy, the market is unpredictable, competition is fiercer, sales are more difficult, and sales have become more prominent in the enterprise. If we ignore the market again, ignore competition, ignore users, and ignore the important position of sales in the production and business activities of enterprises, companies will be eliminated. Therefore, only in the production and business activities to establish the idea of sales first, around the sales of one-stop supporting services, companies have a way out.