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阅读推广是高校图书馆的基本职责之一。高职院校图书馆作为高校图书馆,阅读推广工作也是其重点工作之一。近年来,随着移动互联网的兴起,娱乐方式的丰富,阅读受到了巨大的冲击。随着智能手机、IPAD等移动终端设备的普及,碎片化阅读的流行,阅读的深度和广度有着巨大的下降。针对这样的情况,各个高校图书馆都开展了一系列的阅读推广活动,但是读者的参与程度与活动的效果很多时候没有达到我们的预期。究其原因,笔者认为,对“读者”这一图书馆核心服务对象的忽视。因此,本文拟从读者的角度出发,对高职图书馆的阅读推广活动的开展情况进行调研,并根据调研数据总结高职图书馆阅读推广活动中存在的问题并提出自己的对策。
Reading promotion is one of the basic duties of university library. As a college library, the library of higher vocational colleges is also one of its key tasks. In recent years, with the rise of the mobile Internet, rich entertainment, reading has been a huge impact. With the popularity of mobile terminals such as smartphones and IPADs, the popularity of fragmented reading has drastically reduced the depth and breadth of reading. In view of this situation, various university libraries have conducted a series of reading promotion activities, but the degree of readership and the effects of activities often fail to meet our expectations. The reason, I think, “reader ” the library’s core service object ignored. Therefore, this article from the reader’s point of view, to carry out reading and promoting activities of higher vocational libraries to carry out research, and based on the survey data to summarize the problems of reading and promoting activities in higher vocational libraries and put forward their own countermeasures.