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利用好新媒体进行主动传播是企业与外界保持敏感性的首步,而如何利用新媒体进行创新形式的营销活动,还得根据不同行业的具体情况做针对性的定制。
Active use of new media for active communication is the first step in maintaining the sensitivity of enterprises and the outside world. However, how to make use of new media for innovative forms of marketing activities has to be customized according to the specific conditions of different industries.