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一、企业经营战略构筑与实践的新思维和实践当今企业全球化已成趋势,现代企业要努力提高竞争力,因而在经营战略上要有非常规的新思维和实践。传统方式的企业竞争将不复存在,众多传统企业形式也行将消失,代之而起的是逐步涌现的企商生态系统及其竞争战略与巨大的竞争力。说到具体运作、信息利用与管理以及CIS体系对企业竞争力提升更为重要。例如,瑞士的百年跨国企业雀巢公司,现今只有2%的业务是在瑞士本国,它的一大特色在于管理者跟着国家走,非常地方化,但是全球的雀巢都是一个品牌,宣传的广告语都是“味道好极了”一句。统
I. New Thinking and Practice of Enterprise Management Strategy Construction and Practice Nowadays, business globalization has become a trend. Modern enterprises must strive to improve their competitiveness. Therefore, they must have unconventional new thinking and practice in business strategy. The traditional way of corporate competition will cease to exist, many traditional forms of business will also disappear, replaced by the gradual emergence of the business ecosystem and its competitive strategy and great competitiveness. Speaking of specific operations, information utilization and management and CIS system to enhance the competitiveness of enterprises is more important. For example, Switzerland’s 100-year-old multinational Nestle Company now has only 2% of its business in Switzerland. One of its main features is that its managers follow the country and are very localized. However, Nestlé is a brand in the world and its advertising slogan It’s all “delicious”. System