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一年一度的电视广告人聚会,成为电视广告这个大家庭相聚的美好契机,虽然每年讨论和关心的话题不一,但是保持一颗奋进的心,彼此之间的兄弟姐妹情从未远离过。这两年电视广告经营也面临经济大环境、新媒体环境、广告主传播策略的新变化等都为电视广告人提出新的课题,无论是心态还是学习力,无论是是经营任务还是内部创新都各有经验。彼此学习,互通有无成为家庭聚会的主要目的。
The annual gathering of TV commercials has become a golden opportunity for the big family of TV commercials to meet. Although the topic of discussion and concern varies from year to year, it is never too far away from maintaining a progressive mind and brotherhood. TV commercials these two years also face the economic environment, the new media environment, new changes in advertisers and other communication strategies for TV advertisers put forward new issues, whether it is mentality or learning ability, whether it is business or internal innovation are Each has experience. Learn from each other, and whether or not each other can become the main purpose of family reunification.