当前,名牌战略已成为时髦名词,名牌不论是对于国家、地区,还是企业来说,都是其经济、科技、文化和法律等综合发展水平的重要标志之一。名牌创造是社会主义市场经济的客观要求,也是加快中国经济增长方式转换、提高经济增长质量与效益的现实要求。近年来,我国已出现了消费者青睐名牌产品、企业争创名 At present, famous brand strategy has become a fashionable term. Brand name is one of the most important indicators of the comprehensive development of economy, science and technology, culture and law, no matter for countries, regions or enterprises. Brand-name creation is an objective requirement of the socialist market economy and a realistic requirement for speeding up the transformation of China's economic growth mode and improving the quality and efficiency of economic growth. In recent years, consumers in China have emerged favor brand-name products, enterprises striving for a name