国内的产物保险公司一直以来沿用着较为落后的营销模式,甚至可以说没有形成完整系统的营销体系:产品单一,远离市场;价格制定模糊随意;渠道简单(人员直销);促销乏力。 Domestic product insurance companies have always followed the more backward marketing mode, and can even be said that there is no complete system of marketing system: a single product away from the market; the price is set at random; channel is simple (direct sales staff);